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CSJ

CSJ Little Champ review

65.2/100Good
DryPuppy

A growth kibble built the traditional British way, chicken meal first and wheat and maize carrying the rest, and it sits in our Good band. It is energy dense, at 381 kcal per 100g, with every vitamin and trace mineral dosed. What the label never prints is a calcium figure.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Busy, quick growing puppies, at 381 kcal per 100g against 376 typical
  • Pups who get on with chicken: meal, fat and gravy all follow it
  • Owners comfortable with a cereal-based kibble
  • Trace minerals dosed in print, from zinc at 62.5mg/kg down to selenium at 0.2mg/kg

Worth watching

  • No calcium figure, the number a large or giant breed pup's growth leans on hardest
  • Beef meal, salmon oil and two wheat entries, so no exclusion diet and no wheat-free plan

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
65.2/100Good
Protein and processingGood
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for puppies of every size. The label's guide runs from 24g a day for the smallest pups to 350g; owners of a big pup will want to ask CSJ for the calcium figure first.

Food type

Dry

Life stage

Puppy

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Chicken

The score, in context
  1. CSJ Little Champ 65.2

All one Good. Typical dry food: Good.

Nothing drags the rest down; it is simply built to a cereal and meat meal pattern, and the missing calcium line has the most room to move.

What's in it
  • Chicken mealWater gone before mixing, so it carries far more protein than fresh meat would. No percentage given.
  • Wheat, maize, wheat flourThe bulk and the binding. Wheat is the grain dogs most often turn out to be sensitive to.
  • Beef mealA second animal, also without a percentage.
  • Chicken fat, chicken gravy
  • Beet pulpA gentle, well tolerated fibre.
  • Alfalfa
  • Linseed, salmon oilOmega 3 from a plant and a marine source.
  • Minerals
  • Yucca schidigeraKeeps the smell down at the other end.

Vitamin A at 18,500iu/kg, D3 at 1,850iu/kg and E at 300mg/kg, with iron, copper, zinc, manganese, iodine and selenium each dosed as sulphates, iodate or selenite.

No calcium figure on a growth food. For a large or giant breed pup, ask CSJ for it.

Named ingredients

Chicken meal, Wheat, Maize, Wheat flour, Beef meal, Chicken fat, Chicken gravy, Beet pulp, Alfalfa, Linseed, Minerals, Salmon oil, Yucca schidigera.
Against the range

Nutritional analysis

Declared analysis

Energy
381 kcal/100g
Protein

26%

Fat

12%

Fibre

3.5%

Ash

7.5%

Moisture

10%

Dry weight

Protein

28.9%

Fat

13.3%

Fibre

3.9%

Ash

8.3%

Carbs

45.6%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

45.6%

Carbs

50.7%

Veg

0.7%

Oils

2.3%

Other

0.7%

Pricing & size
Price per kilo
£1.80 (RRP)
Pack
15 kg sack
A 15kg dog eats
120 to 200 g a day, 160 in the middle
Cost per day, 15kg dog
£0.29

A puppy's portion keeps moving, so the daily cost moves with it.

Budget end of the market for a dry food, though you pay a little over the odds for what the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026