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Ci Vim 'n' Vigour – Duck & Potato

Ci Foods

Ci Foods Ci Vim 'n' Vigour: Duck & Potato review

61.9/100Good
DryAdult

A plainly built kibble with duck declared at 36%, most of it dried, on a base of potato and peas and no cereal at all. The label is short and every entry is named. It sits in our Good band and gets on with an uncomplicated job without fuss.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Dogs that need cereal kept out, with potato and peas doing the binding
  • One named meat. Duck supplies every animal entry, fat and gravy included
  • Owners who like a short list
  • Fish-free feeding, with linseed covering the omega 3

Worth watching

  • The duck arrives dried, which delivers protein well but reads differently from fresh-meat headlines
  • Potato at 31% sits right behind the duck, and carbohydrate is estimated at 46.7% of dry matter

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
61.9/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adults of every size. Start in the middle of the label's own table and adjust by condition.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Duck

The score, in context
  1. Duck 61.9

All one Good. Typical dry food: Good.

The modest meat share holds it level with the typical dry food; a fully named list with duck in every animal entry keeps it respectable.

What's in it
  • Dried duck27%The concentrated form, which beats fresh meat weight for weight.
  • Duck fat, duck gravy7%, 2%Still duck, so the animal side stays to one species.
  • Potato31%The main starch.
  • Peas
  • Beet pulp7%Fibre.
  • Brewer's yeastB vitamins and a savoury edge dogs enjoy.
  • LinseedThe only omega 3 source, since no fish oil is used.
  • Minerals, vitamins

Vitamins A, D3 and biotin, with iron, zinc, manganese, copper, iodine and selenium in everyday sulphate and iodate forms, each dosed per kilo.

Named ingredients

Duck 36% (Including Dried Duck 27%, Duck Fat 7% & Duck Gravy 2%) Potato (31%), Peas, Beet Pulp (7%), Brewer's Yeast, Linseed, Minerals, Vitamins
Against the range

Nutritional analysis

Declared analysis

Energy
350 kcal/100g
Protein

26%

Fat

11%

Fibre

4%

Ash

8%

Moisture

8%

Dry weight

Protein

28.3%

Fat

12%

Fibre

4.3%

Ash

8.7%

Carbs

46.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

29%

Added water

7%

Carbs

39.3%

Other

24.7%

Pricing & size
Price per kilo
£4.00 (RRP)
Pack
2kg Trial Bag, 4 x 2kg (same variety), 4 x 2kg (mixed varieties), 12kg Sack
A 15kg dog eats
180 to 290 g a day, 235 in the middle
Cost per day, 15kg dog
£0.94

Middle of the market for a dry food, and you pay a little more than the analysis alone would justify.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026