Ci Foods

Ci Foods Ci Itchy Dog: Fish & Potato review

Name: Ci Foods Ci Itchy Dog: Fish & Potato
Brand: Ci Foods

59.3/100Good

DryAdult

Ci Itchy Dog does what its name promises: a fish-based, grain-free kibble aimed at dogs whose skin gives them grief. Fish makes up 45% of the recipe across salmon, trout and white fish. The starch is potato and sweet potato, and a dosed Skin-Soothe supplement completes the brief. It sits comfortably in our Good band. Transparency reads Outstanding, value Good, and protein and processing and nutritional balance both Average.

Where to buy: coming soon

Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

If night-time scratching has become your household's soundtrack, this recipe is a sensible place to start.

Itchy, scratchy dogs, with fish oils and a dedicated skin supplement built into the recipe rather than sprinkled on top
Dogs that flare up on land meats like chicken or beef, because the only animal here is fish
Grain-avoiding households, since the binding here is done by potato, sweet potato and pea starch
Dogs with delicate digestion, helped along by a short list and gentle beet pulp fibre

Worth watching

A little honesty before you commit to the big sack.

One entry reads simply dried fish with no species named, so a strict single-species elimination diet cannot be run on this recipe alone
The Skin-Soothe supplement is dosed at 2645 mg/kg but its contents are not itemised on the label, so you are trusting the maker on what is inside
Skin complaints have many causes, and a food swap works best alongside your vet's advice

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score

59.3/100Good

Protein and processingAverage

Nutritional balanceAverage

TransparencyOutstanding

ValueGood

The Details

Dog fit

If night-time scratching has become your household's soundtrack, this recipe is a sensible place to start. A little honesty before you commit to the big sack.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context

A Good band finish here, and an uneven one at pillar level. Transparency reads Outstanding while protein and processing and nutritional balance each read Average, value lands on Good, and the typical adult dry food settles in that same Good band overall. The strength is concentrated rather than spread, and it reflects a food built for one job and unusually open about how it is made.

What's in it

Ingredients, as declared: Fish 45% (Freshly Prepared Salmon 18%, Dried Salmon 8%, Dried Fish 8%, Freshly Prepared Trout 7%, Salmon Oil 2% & Salmon Gravy 2%), Potato (18%), Sweet Potato (18%), Pea Starch, Beet Pulp (3%), Lucerne,Sunflower Oil, Minerals, Vitamins, Skin-Soothe supplement (2645 mg/kg)

Named ingredients

Fish 45% (Freshly Prepared Salmon 18%, Dried Salmon 8%, Dried Fish 8%, Freshly Prepared Trout 7%, Salmon Oil 2% & Salmon Gravy 2%), Potato (18%), Sweet Potato (18%), Pea Starch, Beet Pulp (3%), Lucerne,Sunflower Oil, Minerals, Vitamins, Skin-Soothe supplement (2645 mg/kg)

Nutritional additives

Nutritional Additives (natural) per Kg — Vitamins: Vitamin A 14,400 IU, Vitamin D3 1,925 IU, Vitamin E 95 IU, Biotin 145 mcg Trace Elements: Iron (Iron (II) Sulphate Monohydrate) 50 mg, Zinc (Zinc Sulphate Monohydrate) 50 mg, Manganese (Manganous Sulphate Monohydrate) 35 mg, Iodine (CalciumIodate Anhydrous) 1 mg

Ingredient notes

The 45% fish figure is genuinely multi-fish: freshly prepared salmon at 18%, dried salmon and dried fish at 8% each, freshly prepared trout at 7%, then salmon oil and salmon gravy at 2% apiece. Between the fresh and dried forms the recipe keeps a solid animal backbone, with protein converting to 25.0% of dry matter.

Potato and sweet potato each take 18% of the starch work, with pea starch behind them. Grain does not appear on the list at all. Estimated carbohydrate lands at 49.0% of dry matter, a touch over the 46.2% typical for adult dry food.

The skin case is built in layers: salmon oil for marine omega 3s, sunflower oil for linoleic acid, which skin uses to hold moisture, and the branded Skin-Soothe supplement at 2645 mg/kg. Lucerne and beet pulp at 3% look after fibre.

The one soft spot for allergy detectives is the unnamed dried fish at 8%. Every other animal entry is pinned to a species. The recipe is emphatically fish-only, just not single-species. For most itchy dogs that distinction never matters; for a formal elimination trial it does.

Price and value

It works out at £4.17 a kilo, in a 2kg trial bag, a 12kg sack or four-bag sets of the 2kg size.

Expect a 15kg adult dog in moderate condition to eat about 237 grams a day, call it £0.99 daily, taking the standard maintenance figure of around 840 kcal (110 × bodyweight^0.75) as the basis.

Nutritional analysis

Declared analysis

Energy

355 kcal/100g

Protein

23%

Fat

12%

Fibre

3.5%

Ash

8.5%

Moisture

Dry weight

Protein

25%

Fat

13%

Fibre

3.8%

Ash

9.2%

Carbs

49%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43%

Added water

Carbs

47.8%

Oils

1.9%

Other

5.4%

Pricing & size

Pack size: 2kg Trial Bag - £14.99 · 4 x 2kg (same variety) - £39.99 · 4 x 2kg (mixed varieties) - £39.99 · 12kg Sack - £49.99
Retailer pricing: Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.