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Ci Itchy Dog – Fish & Potato

Ci Foods

Ci Foods Ci Itchy Dog: Fish & Potato review

59.3/100Good
DryAdult

A grain-free fish kibble for dogs whose skin gives them grief, sitting comfortably in our Good band. The only animal is fish, at 45% across several forms. A dosed Skin-Soothe supplement and two added oils complete the skin brief.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Itchy, scratchy dogs, with fish oil and a skin supplement built into the recipe
  • Dogs that flare up on chicken or beef, as fish is the only animal here
  • Grain-avoiding homes. Potato, sweet potato and pea starch do the binding
  • Delicate digestion, helped by a short list and gentle beet pulp fibre

Worth watching

  • One entry is just dried fish, so a strict single-species elimination diet cannot be run on it
  • Skin-Soothe is dosed at 2645 mg/kg but its contents are not itemised
  • Skin trouble has many causes, and a food swap works best alongside your vet's advice

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
59.3/100Good
Protein and processingAverage
Nutritional balanceAverage
TransparencyOutstanding
ValueGood

The details

Dog fit

Listed for adults of every size. A 2kg trial bag is sold, the sensible way to see how the skin responds before the big sack.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Fish

The score, in context
  1. Fish 59.3

All one Good. Typical dry food: Good.

The strength is concentrated in one place: a food built for one job and unusually open about how it is made.

What's in it
  • Freshly prepared salmon18%The largest fish entry.
  • Dried salmon, dried fish8% eachThe dried fish names no species, the one soft spot for allergy detectives.
  • Freshly prepared trout7%
  • Salmon oil, salmon gravy2% eachMarine omega 3s for the skin.
  • Potato, sweet potato18% eachThe starch, with no grain on the list.
  • Pea starch
  • Beet pulp, lucerne3% beet pulpFibre.
  • Sunflower oilLinoleic acid, which skin uses to hold moisture.
  • Minerals, vitamins
  • Skin-Soothe supplement2645 mg/kgDosed, but its contents are not listed.

Vitamins A, D3 and E with biotin, plus iron, zinc, manganese and iodine, all with doses per kilo.

Estimated carbohydrate is 49.0% of dry matter, a touch over the 46.2% typical for adult dry food.

Named ingredients

Fish 45% (Freshly Prepared Salmon 18%, Dried Salmon 8%, Dried Fish 8%, Freshly Prepared Trout 7%, Salmon Oil 2% & Salmon Gravy 2%), Potato (18%), Sweet Potato (18%), Pea Starch, Beet Pulp (3%), Lucerne,Sunflower Oil, Minerals, Vitamins, Skin-Soothe supplement (2645 mg/kg)
Against the range

One grain-free fish kibble for itchy adult dogs, with fish making up 45% across salmon, trout and an unnamed dried fish.

Nutritional analysis

Declared analysis

Energy
355 kcal/100g
Protein

23%

Fat

12%

Fibre

3.5%

Ash

8.5%

Moisture

8%

Dry weight

Protein

25%

Fat

13%

Fibre

3.8%

Ash

9.2%

Carbs

49%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

43%

Added water

2%

Carbs

47.8%

Oils

1.9%

Other

5.4%

Pricing & size
Price per kilo
£4.17 (RRP)
Pack
2kg Trial Bag, 4 x 2kg (same variety), 4 x 2kg (mixed varieties), 12kg Sack
A 15kg dog eats
180 to 290 g a day, 235 in the middle
Cost per day, 15kg dog
£0.98

Fed to the label, a 15 kg adult eats 180 to 290 grams a day.

Middle of the market for a dry food, though you pay a little more than the analysis shows.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026