Ci Foods Ci Bright n Bushy: Turkey & Rice review

Bright n Bushy finishes in our Good band, level with the typical adult dry food, with transparency reading Outstanding, value Good and the protein and processing and nutritional balance pillars both Average. It gets there in an unusually transparent way: a short list, a named meat at a printed percentage and a fully dosed additive panel, offset by a grain-heavy build and that unnamed poultry fat. A middling result built on a readable label is worth more than the same result built on mystery.

Ingredients, as declared: Turkey Meal (26%), Rice (26%), Oats, Barley, Linseeds, Lucerne, Poultry Fat, Minerals, Seaweed, Vitamins

Turkey meal at a declared 26% is the only meat entry, and being a meal it is already dried, so that figure holds through cooking rather than shrinking. Protein converts to 26.1% of dry matter, a comfortable adult level.

Rice matches it at 26%, with oats and barley behind. Wheat and maize are absent, which spares the two grains most often blamed when a dog and its dinner fall out. Carbohydrate still finishes at an estimated 51.1% of dry matter against the 46.2% typical of adult dry food.

Linseeds sit unusually high for a seed, bringing plant-form omega 3 with skin and coat in mind, while lucerne adds plant nutrients and seaweed contributes natural trace minerals including iodine.

The additive panel is dosed to the elemental level, iron at 50 mg and zinc at 50 mg per kilo among them, which is more declaration than many short labels manage. Selenium comes as sodium selenite, the standard inorganic form rather than the yeast-bound alternative some recipes use.

The one opaque entry on an otherwise open label is the poultry fat, which never names its bird. That matters only to elimination feeding; for everyone else it is simply the energy source doing its job.

£3.33 a kilo. The formats are a 2kg trial bag, cases of four 2kg bags in one variety or mixed, and a 12kg sack.

Working from the standard maintenance estimate for a 15kg adult in moderate condition, around 840 kcal a day (110 × bodyweight^0.75), expect roughly 241 grams and about £0.80 a day. On the label's own guide, dogs between 10kg and 20kg are given 180 to 290 grams.