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Champers

Champers Rich in Beef Dry review

47/100Average
DryAdult

A wheat-led farmhouse kibble that keeps its promises modest and its label mostly legible, in our Average band. The whole grains are named, not hidden behind a cereals catch-all. Beef meal is pinned at a minimum of 14% beef.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Multi-dog homes, sold as a single 15kg sack for steady daily use
  • Less active or easy-keeping adults, fat at a moderate 10%
  • Dogs that do fine on grain, each one named in whole grain form
  • Beef flavour without richness

Worth watching

  • Chicken fat, chicken digest and salmon oil behind the beef, so not for poultry or fish sensitivities
  • Wheat first on the list
  • Carbohydrate at 52.7% of dry matter against a typical 46.2%

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
47/100Average
Protein and processingAverage
Nutritional balancePoor
TransparencyGood
ValueAverage

The details

Dog fit

Listed for adults of every size. The chart gives a 15kg dog 180 to 355 grams a day; start in the middle and let the waistline move it.

Food type

Dry

Life stage

Adult

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Beef

The score, in context
  1. Champers Rich in Beef Dry 47.0

All one Average. Typical dry food: Good.

Named grains and a dosed panel earn credit; a modest meat share and a starchy analysis keep it on the near side of the middle.

What's in it
  • Whole grain wheatFirst, and named, which many everyday foods do not manage.
  • Beef mealmin 14% beefRendered and dried, so protein-dense for its weight.
  • Whole grain maize, whole grain barley
  • Chicken fatCarries the energy.
  • Oats
  • Chicken digestFor flavour.
  • Beet pulpFibre.
  • Dried peas, potatoes, carrotsmin 4% total
  • Salmon oilA measure of omega 3.
  • Yucca, blackcurrant, rosehip

A full vitamin and trace mineral line from vitamin A to iodine, every dose printed, with selenium as sodium selenite.

Named ingredients

Whole grain wheat, Beef meal (min 14% beef), Whole grain maize, Whole grain barley, Chicken fat, Oats, Chicken digest, Beet pulp, Dried peas, Dried potatoes, Dried carrots (min 4% total vegetables), Salmon oil, Yucca schidigera, Blackcurrant, Rosehip
Against the range

Nutritional analysis

Declared analysis

Energy
331.8 kcal/100g

Estimated using Modified Atwater factors*

Protein

22%

Fat

10%

Fibre

3.5%

Ash

8%

Dry weight

Protein

23.9%

Fat

10.9%

Fibre

3.8%

Ash

8.7%

Carbs

52.7%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Meat

26.4%

Carbs

69.7%

Veg

0.3%

Oils

3.4%

Other

0.2%

Pricing & size
Price per kilo
£2.00 (RRP)
Pack
15 kg (sold as "12kg + 3kg FREE"; pack net weight 15kg)
A 15kg dog eats
180 to 355 g a day, 270 in the middle
Cost per day, 15kg dog
£0.54

Budget end of the market for dry food, though the analysis gives back a little less than the price suggests.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026