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BullyBillows Senior Dog Dry Food – —

BullyBillows

BullyBillows Senior Dog Dry Food review

75.4/100Excellent
DryAdultSenior

BullyBillows Senior keeps the brand's 65% single-animal construction and re-tunes it for age. Scottish salmon runs from the fresh meat to the gravy, fat is brought down, and a dosed joint pack arrives with L-carnitine in the panel. It sits in our Excellent band, a step above the typical adult dry food.

Where to buy: coming soon
Live retailer pricing is coming soon. Once we have prices from UK retailers, the best price, cost per day and where to buy will appear here.

Our view

Likely to suit

Age changes what your dog needs from the bowl, and this recipe makes those changes without losing the meat.

  • Senior dogs beginning to stiffen, with glucosamine at 178 mg/kg, MSM at 178 mg/kg and chondroitin at 125 mg/kg all printed
  • Older dogs thickening around the middle, since fat converts to just 12.0% of dry matter and L-carnitine at 240 mg/kg supports fat metabolism
  • Dogs kept to fish, since no animal but salmon appears anywhere on this list
  • Owners who want senior support built in rather than added from a supplement tub

Worth watching

Worth having these straight before you move an older dog across.

  • The omega 3 supplement's source goes unstated, the single gap in an otherwise all-salmon list
  • Ash converts to 10.3% of dry matter, a mineral load on the firmer side that some owners of older dogs prefer to keep lower

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
75.4/100Excellent
Protein and processingGood
Nutritional balanceExcellent
TransparencyOutstanding
ValueExcellent

The Details

Dog fit

Age changes what your dog needs from the bowl, and this recipe makes those changes without losing the meat. Worth having these straight before you move an older dog across.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context

This recipe reaches our Excellent band, leaving the typical adult dry food a step behind it. The senior touches are real and the fish is named throughout, and the construction is sound enough to put it ahead of the pack rather than in it. For the older salmon eater it was written for, it does exactly what it promises.

What's in it

Ingredients, as declared: 65% Salmon (Freshly Prepared Scottish Salmon (35%), Dried Salmon (24.5%), Salmon Oil (3%), Salmon Gravy (2.5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Dill, Spinach, Fennel, Asparagus, Tomato), Minerals, Omega 3 Supplement, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%), *Each equivalent to 4% Fresh Ingredients

Named ingredients

65% Salmon (Freshly Prepared Scottish Salmon (35%), Dried Salmon (24.5%), Salmon Oil (3%), Salmon Gravy (2.5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Dill, Spinach, Fennel, Asparagus, Tomato), Minerals, Omega 3 Supplement, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%), *Each equivalent to 4% Fresh Ingredients

Nutritional additives

_(the page labels this "Nutritional Additives (Per KG)")_: - Vitamins: Vitamin A 14,423 IU - Vitamin D3 2,000 IU - Vitamin E 96 IU; Provitamins: L-Carnitine 240 mg; Trace Element: Zinc (Zinc Sulphate Monohydrate) 48 mg, Iron (Iron (Il) Sulphate Monohydrate) 48 mg, Manganese (Manganous Sulphate Monohydrate 34 mg, lodine (Calcium lodate Anhydrous) 0.96 mg

Ingredient notes

The 65% salmon is itemised the way we like to see. Freshly prepared Scottish salmon takes 35%, the dried salmon 24.5%, with salmon oil at 3% and gravy at 2.5%. The dried share is what survives the oven, and protein duly converts to a muscular 38.0% of dry matter, unusually high for a senior recipe, while fat is held at 12.0%.

Sweet potato, beans and beet pulp make up the plant side with no grain involved. The carbohydrate estimate comes out at 35.9% of dry matter, well under the 46.2% an adult dry food typically shows.

The senior kit is properly dosed: glucosamine and MSM at 178 mg/kg each, chondroitin sulphate at 125 mg/kg, and L-carnitine at 240 mg/kg. L-carnitine is an amino acid that helps the body burn fat while sparing muscle.

Fructooligosaccharides at 175 mg/kg and mannanoligosaccharides at 50 mg/kg look after the gut, and the dried superfood blend of dill, spinach, fennel, asparagus and tomato is a garnish the recipe could live without.

Two things stop the label being perfectly transparent: the omega 3 supplement names no source, and the mineral side is assertive, ash converting to 10.3% of dry matter. Neither is a fault so much as a fact to weigh for your particular dog.

Price and value

£6.67 a kilo, in 2kg, 6kg and 12kg bags.

Expect a 15kg adult dog in moderate condition to need around 239 grams a day, roughly £1.59, taking the usual 840 kcal maintenance figure as the basis (110 × bodyweight^0.75).

Nutritional analysis

Declared analysis

Energy
352 kcal/100g
Protein

35%

Fat

11%

Fibre

3.5%

Ash

9.5%

Moisture

8%

Dry weight

Protein

38%

Fat

12%

Fibre

3.8%

Ash

10.3%

Carbs

35.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Carbs

26.4%

Oils

65%

Other

8.6%

Pricing & size
Pack size
2kg, 6kg, 12kg
Retailer pricing
Coming soon

Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026