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BullyBillows Senior Dog Dry Food – —

BullyBillows

BullyBillows Senior Dog Dry Food review

75.4/100Excellent
DryAdultSenior

An Excellent senior kibble built on 65% salmon and nothing else from the animal side. Fat is brought down to 12.0% of dry matter while protein stays high at 38.0%, and the joint pack is dosed on the label. For the older salmon eater it was written for, it does what it promises.

Where to buy: coming soon
Live retailer links are coming soon. Once we have them from UK retailers, where to buy and the best price will appear here.

Our view

Likely to suit

  • Senior dogs starting to stiffen: glucosamine and MSM at 178 mg/kg each, chondroitin at 125 mg/kg
  • Older dogs thickening round the middle, with L-carnitine at 240 mg/kg
  • Dogs kept to fish, as salmon is the only animal named
  • Owners who want the senior support in the bag instead of a supplement tub
  • A grain-free bowl, sweet potato and beans doing the plant work

Worth watching

  • An omega 3 supplement with no source named
  • Ash at 10.3% of dry matter, on the firmer side for an older dog

Written by our editorial team. Independent guidance, not veterinary advice.

How this scores

How we score
75.4/100Excellent
Protein and processingGood
Nutritional balanceExcellent
TransparencyOutstanding
ValueExcellent

The details

Dog fit

Listed for adult and senior dogs of every size. The maker's chart gives around 195 grams a day for a 15kg dog; check your dog's weight against it before the first bag.

Food type

Dry

Life stage

Adult, Senior

Breed size

Toy, Small, Medium, Large, Giant

Main protein

Salmon

The score, in context
  1. BullyBillows Senior Dog Dry Food 75.4

All one Excellent. Typical dry food: Good.

Real senior changes and fish named all the way through put it a step ahead of the ordinary bag.

What's in it
  • Freshly prepared Scottish salmon35%Part of a 65% salmon total.
  • Dried salmon24.5%What survives the oven, and most of the protein.
  • Salmon oil, salmon gravy3%, 2.5%
  • Sweet potato, beansNo grain anywhere.
  • Beet pulp
  • Dried superfood blend: dill, spinach, fennel, asparagus, tomatoA garnish the recipe could live without.
  • Minerals, omega 3 supplementThe supplement names no source.
  • Joint pack: glucosamine, MSM, chondroitin sulphateDosed at 178, 178 and 125 mg/kg.
  • Fructooligosaccharides, mannanoligosaccharidesFor the gut.
  • Olive extract0.01%

Vitamins A, D3 and E, L-carnitine at 240 mg, and zinc, iron, manganese and iodine in sulphate and iodate forms.

The omega 3 supplement does not say what it is made from, the one gap in an all-salmon list.

Named ingredients

65% Salmon (Freshly Prepared Scottish Salmon (35%), Dried Salmon (24.5%), Salmon Oil (3%), Salmon Gravy (2.5%)), Sweet Potato, Beans, Beet Pulp, Dried Superfood Blend* (Including Dill, Spinach, Fennel, Asparagus, Tomato), Minerals, Omega 3 Supplement, Joint Pack (Glucosamine 178 mg/kg, Methylsulfonylmethane 178 mg/kg, Chondroitin Sulphate 125 mg/kg), Fructooligosaccharides (175 mg/kg), Mannanoligosaccharides (50 mg/kg), Olive Extract (0.01%), *Each equivalent to 4% Fresh Ingredients
Against the range

Nutritional analysis

Declared analysis

Energy
352 kcal/100g
Protein

35%

Fat

11%

Fibre

3.5%

Ash

9.5%

Moisture

8%

Dry weight

Protein

38%

Fat

12%

Fibre

3.8%

Ash

10.3%

Carbs

35.9%

As-fed composition

Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.

Carbs

26.4%

Oils

65%

Other

8.6%

Pricing & size
Price per kilo
£6.67 (RRP)
Pack
2kg, 6kg, 12kg
A 15kg dog eats
145 to 240 g a day, 195 in the middle
Cost per day, 15kg dog
£1.30

Premium end of the dry market, though our Value reading still comes out Excellent for what the bag holds.

Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.

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Reviewed by Off the Leash Editorial

Last updated 28 August 2026