

Belcando
Belcando Junior Maxi review
Belcando Junior Maxi is made for large breed pups, and the way it is put together says so immediately. Protein sits at 24.5% and fat at 13.0%, both held back, energy comes out at an estimated 346 kcal per 100g, and calcium is declared at 1.22% of dry matter. Fresh poultry meat at 30% heads a list that leans on rice, corn and oatmeal for the rest of its bulk. The reading lands in our Average band, with the pillars running from Average on protein and processing up to Good on transparency.
Our view
Likely to suit
If you are rearing a big pup and would rather see growth paced than rushed, the shape of this label will make sense to you.
- Large breed pups whose owners want growth kept steady, with fat held to 13.0% and energy at an estimated 346 kcal per 100g
- Owners who read the calcium line first on a big breed bag, since it is declared at 1.22% of dry matter and sits inside the growth range
- Households feeding cereal, with rice at 18% joined by corn and oatmeal
- Pups who suit a fish note in a poultry recipe, with sea fish meal at 2.5% and salmon oil further down the list
- Owners who want the vitamin and trace mineral panel dosed in print, lecithin at 800 mg/kg included
Worth watching
Give four things on this label a proper look before you buy.
- Carbohydrate converts to 47.5% of dry matter, well above the 39.0% typical for a puppy kibble
- Protein is 24.5%, or 27.2% of dry matter, which is modest for a food a growing dog stays on for months
- The birds are only ever called poultry, so a species-specific plan needs the maker asked directly
- Corn sits high on the list next to rice, worth knowing for a pup that has not got on with maize before
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe Details
Dog fit
If you are rearing a big pup and would rather see growth paced than rushed, the shape of this label will make sense to you. Give four things on this label a proper look before you buy.
Dry
Puppy
Large
Poultry
The score, in context
Nothing on this panel fails outright, which is why protein and processing and nutritional balance read Average and transparency Good. The reading still comes out in our Average band, while a typical growth kibble sits in Good. The difference is starch. Rice at 18% with corn and oatmeal behind it pushes carbohydrate to 42.7% as fed, 47.5% once the moisture comes out, well clear of the 39.0% typical. That leaves protein at 24.5% and fat at 13.0% doing less of the work than they would in a meatier recipe. The restraint on fat and energy is deliberate and makes real sense for a big frame growing slowly. It is the cereal load behind it, rather than the growth thinking, that holds the reading where it is.
What's in it
Ingredients, as declared: Fresh poultry meat (30%); Rice (18%); Corn; Oatmeal; Low-ash dried poultry protein (13%); Dried egg; Fish meal from sea fish (2.5%); Hydrolysed gelatin (2.5%); Dried baker's yeast (2.5%); Dried carob seed meal (2.5%); De-sugared dried sugar beet pulp; Dicalcium phosphate; Hydrolysed poultry liver; Poultry fat; Chia seeds; Salmon oil; Flaxseed; Vegetable oil (palm, coconut); Sodium chloride; Potassium chloride
Named ingredients
Nutritional additives
- Vitamin A 15,000 IU; Vitamin D3 1,500 IU; Vitamin E 150 mg; Taurine 500 mg; Copper (as copper-II-sulphate, pentahydrate) 12.5 mg; Iron (as iron-II-sulphate, monohydrate) 200 mg; Manganese (as manganese-II-oxide) 40 mg; Zinc (as zinc oxide) 150 mg; Iodine (as calcium iodate, anhydrous) 2.0 mg; Selenium (as sodium selenite) 0.05 mg - **Lecithin 800 mg**; Tocopherol extracts from vegetable oils (= natural vitamin E) 48 mg
Ingredient notes
Fresh poultry meat at 30% opens the list. As with any fresh meat entry, much of that weight is water and cooks away. The low-ash dried poultry protein at 13% is the concentrated counterpart and the entry that keeps the finished protein figure standing at 24.5%.
What the label never does is name the bird. Chicken, duck, goose and turkey all sit inside the term poultry, and the same vagueness follows through the poultry fat and the hydrolysed poultry liver lower down. For a pup with no sensitivities this changes nothing at all; for one you are trying to read, it removes the information you would most want.
Three starch sources share the middle of this recipe. Rice at 18% comes first, then corn, then oatmeal, and together they take carbohydrate to 42.7% as fed and 47.5% of dry matter. Oats bring useful fibre with them and de-sugared beet pulp adds more, with crude fibre reading 2.8%, but the overall starch share is the highest thing on this panel.
The calcium story is the one that matters most on a large breed bag, and Belcando handles it properly. Dicalcium phosphate is added on purpose, calcium converts to 1.22% of dry matter, and ash reads 7.0%, or 7.8% of dry matter. Big pups grow into heavy skeletons over a long stretch, and a controlled, printed calcium figure is precisely what that job needs.
The fat and energy numbers are best read as part of the same intention. Fat is 13.0%, or 14.4% of dry matter, with an estimated 346 kcal per 100g against a 376 typical. Together they make a food that will not push a giant breed pup to put weight on faster than the joints would like. Salmon oil, flaxseed and chia seeds cover the omega fats within that lower total, and a vegetable oil from palm and coconut fills in the rest.
Fish meal from sea fish at 2.5%, dried egg, hydrolysed gelatin at 2.5%, dried baker's yeast at 2.5% and dried carob seed meal at 2.5% make up the supporting cast. Egg is a genuinely useful protein for a growing dog, and the yeast is the kind of inclusion that helps a fussy pup clear the bowl.
Every entry on the added panel carries a dose: vitamin D3 at 1,500 IU, vitamin E at 150 mg, taurine at 500 mg, zinc at 150 mg and iron at 200 mg. Vitamin A sits on top of those, with lecithin at 800 mg and tocopherol extracts at 48 mg. The energy figure alone is our estimate rather than a declaration.
Price and value
£4.41 a kilo, sold in 4kg and 12.5kg bags.
Big breed pups change what they need faster and for longer than any other size, so the printed growth chart is the only sensible starting point. The weekly test that matters is how easily you can still feel your pup's ribs under the coat.
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
24.5%
13%
2.8%
7%
10%
Dry weight
27.2%
14.4%
3.1%
7.8%
47.5%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
100%
Pricing & size
- Pack size
- 4 kg, 12.5 kg
- Retailer pricing
- Coming soon
Live retailer pricing is not yet available for this food. Prices, cost per day and where to buy will appear here once retailer data is live.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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