

Ava
Ava Breed Health Pug Dry review
Good on our scoring, and plainly designed for a breed that inhales its dinner. Fish replaces chicken, fibre is lifted to 6% so a small portion feels fuller, and L-carnitine at 300mg helps burn fat. It is grain free with no chicken on the label.
Our view
Likely to suit
- Pugs and other food-obsessed companion breeds
- Dogs that have fallen out with chicken
- A stubborn waistline, with L-carnitine in support
- Flaky or itchy skin. Salmon oil goes in at a generous 7.7%
Worth watching
- Fish mostly named by family, so it cannot anchor a formal elimination trial
- Egg mid-list, so the food is not single protein whatever the bag front says
- Cellulose at 2.6% adds bulk and very little nourishment
Written by our editorial team. Independent guidance, not veterinary advice.
How this scores
How we scoreThe details
Dog fit
Written for adult pugs, and the label asks only 105 to 130 grams a day for a dog of 6kg to 8kg. Weigh the portion, as this is a breed that gains easily.
Dry
Adult
Toy, Small, Medium, Large, Giant
Fish
The score, in context
- Ava Breed Health Pug Dry 52.2
All one Good. Typical dry food: Good.
Level with the shelf, held back on the meat side by fish declared at family level and several entries with no percentage.
What's in it
- Fish: fish meal, white fish39.5% (20.5%, 19.0%)Meal does more of the protein work than its place suggests. Only the white fish gives any species hint.
- Potato, sweet potato17.3%, 15.6%The starch, with no grain anywhere.
- Salmon oil7.7%Generous for a dry food, for coat and skin folds.
- Beet pulp, cellulose7.0%, 2.6%Fibre with a purpose: bulk for a dog that eats faster than it burns.
- Brewers yeast, salmon stock2.2% stockStock for flavour.
- Peas, sunflower oilNo percentage on either.
- Minerals, eggEgg means a second protein source.
- Chicory inulin, yeasts0.2%, 0.14%Prebiotics for the gut.
- Glucosamine, chondroitin sulphate0.07%, 0.05%
- Mint, yucca, cranberry, pomegranate, green tea0.04% down to 0.009%Mint is a nod to breath; the extracts are garnish.
Trace minerals mostly chelated and fully dosed, with L-carnitine at 300mg and selenium from yeast.
Named ingredients
Against the range
Nutritional analysis
Declared analysis
Estimated using Modified Atwater factors*
25%
15%
6%
9.9%
8%
Dry weight
27.2%
16.3%
6.5%
10.8%
39.2%
As-fed composition
Estimated breakdown of the finished product by ingredient category, from the declared ingredient list and ingoing weights. These are estimates, not measurements.
42.5%
42.8%
0.2%
8.6%
5.8%
Pricing & size
- Price per kilo
- £5.66 (RRP)
- Pack
- 1.5kg/kg)
- A 15kg dog eats (our estimate)
- 195 to 235 g a day, 215 in the middle
- Cost per day, 15kg dog
- £1.22
The 215 grams a day is for a 15kg dog; the pugs this is written for eat far less.
Middle of the market for a dry food, and you pay a premium over what the analysis shows.
Ingredients and nutrition are taken from manufacturer data. Retailer pricing is not yet live for this food.
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