Brand comparison
Butchers vs Naturo
A side-by-side of Butchers and Naturo on the factors we score. Figures come from our current catalogue data, and each brand’s full review is linked below. We don’t show prices here.
Quick verdict
Two wet-focused, honestly labelled everyday ranges, with Butchers ahead in our Excellent band against Naturo's Good. Butchers reads Outstanding on nutritional balance on almost every recipe, while Naturo's meat content keeps protein and processing at Good or Average. Butchers is all wet, and broad with it: 21 products, including purpose-named lines, though some recipes contain cooked wholegrain rice. Naturo is wet-led but adds a dry option and is mostly grain- and gluten-free. The split is the widest all-wet choice against grain-free recipes and a dry option.
Choose Butchers if…
- You feed wet only and want the widest choice: 21 products, all wet
- You want purpose-named wet recipes (Simply Gentle, Joints & Coat, Puppy Perfect)
- You want the higher band, our Excellent against Naturo's Good, with nutritional balance Outstanding on 52 of 55 recipes
Choose Naturo if…
- You want mostly grain- and gluten-free recipes
- You'd like a dry option alongside the wet
- You prefer lightly botanical everyday recipes
Key differences
- Band: Butchers is ahead, our Excellent band to Naturo's Good
- Format: Butchers is all wet; Naturo is wet-led but adds a dry range
- Grain: Butchers has cooked wholegrain rice in some recipes; Naturo is mostly grain- and gluten-free
- Range: Butchers is broader on wet (21 products / 55 recipes); Naturo is 17 products / 36 recipes across wet and dry
- Both read Excellent or better on transparency throughout, both suit any age and any size of dog, and neither offers raw or fresh
Side by side
- All-wet feeding
- Dogs of any size
- Every life stage
- Plenty of recipes to rotate
- Wet-led feeding
- Grain- & gluten-free recipes
- Dry or wet
- All life stages
- All-wet breadth: 21 products, every breed size, every life stage
- Clear, honest labelling right through the range
- Named meats with useful extras like salmon oil and chicory root
- Wet-led with grain- and gluten-free recipes
- Clearly labelled everyday recipes
- Light, recognisable botanical additions
- Wet only, with no dry or raw option
- Protein and processing is the softest pillar, and reads Average on a dozen recipes
- Several recipes blend proteins and include grains
- No raw or fresh format
- Protein and processing is the range's weak point
- Meat inclusions stay modest
Ingredients & nutrition
Both are wet-focused, honestly labelled everyday ranges, and our scoring separates them on the meat. Butchers reads Excellent on protein and processing on 25 recipes and Outstanding on nutritional balance on 52 of 55. Naturo sits at Good or Average on protein and processing across most of its range. Butchers is entirely wet, in tins, foil trays and jelly pouches, built on named meats (chicken, beef, turkey and tripe) with botanicals like chicory, parsley, rosehip and mint and a little salmon oil. Some recipes include cooked wholegrain rice, so the range isn't all grain-free, and as wet food it is high in moisture and low in energy, roughly 72 to 98 kcal per 100g. Naturo is wet-led with a dry option, and most of it is grain- and gluten-free. Named meats do the work here, with chicken and turkey to the fore and duck and salmon behind. Small botanical additions such as chicory root, yucca, basil, pomegranate, kelp, cranberry and blueberry come in at fractions of a percent. Its meat inclusions are modest. Across wet and dry its as-fed protein spans about 7% to 31%.
Suitability & trade-offs
Every life stage and breed size is covered by both, neither offers raw or fresh, and the choice is about format and recipe. Butchers is the one for wet-only feeding with the most breadth, at 21 all-wet products including purpose-named lines, and it works if you are happy with cooked rice in some recipes. Naturo suits an owner who wants mostly grain- and gluten-free recipes, or who'd like the option of dry as well as wet. Both are low fuss on storage. On our scoring Butchers is the stronger read, a band above, so Naturo is the pick on recipe and format.
Our recommendation
Butchers is ahead on our scoring, an Excellent average against the Good one at Naturo. Make it the default if you feed wet only and want the widest choice of clearly-named wet recipes, and you're not concerned that some include cooked wholegrain rice. Choose Naturo if you want mostly grain- and gluten-free recipes, or the flexibility of a dry option alongside wet, accepting that its protein and processing reads Good or Average. In short: Butchers for the higher band and the broadest all-wet range. Naturo for grain- and gluten-free recipes, with dry as an option.
Common questions
Which scores higher, Butchers or Naturo?
Butchers, which sits in our Excellent band to Naturo's Good. Butchers reads Outstanding on nutritional balance on almost every recipe. Naturo is Outstanding on transparency throughout but sits at Good or Average on protein and processing.
Does either offer dry food?
Naturo does. It is wet-led with a dry range alongside. Butchers is all wet, with no dry or raw option.
Which is grain-free?
Naturo is mostly grain- and gluten-free. Butchers has cooked wholegrain rice in some recipes, so it isn't all grain-free.
Which has the wider range?
Butchers, on wet, with 21 products across 55 recipes, all wet. Naturo has 17 products across 36 recipes spanning wet and dry.
Are both suitable for all life stages?
Yes. Both cover puppy through to senior across every breed size.